Likewise, pirated content on the Web is a major thorn in the side of today's entertainment industry. The mere mention of the now-revamped service " Napster" is enough to send a shiver up the spine of many a record executive. Music and entertainment companies are loath to toss their content out like yesterday's bagels to be gobbled up by the voracious public. Because of its stature and booming sales, Apple must maintain a delicate relationship with its content providers to charge enough to keep everyone happy and, above all, protect against piracy. Apple and its online megastore iTunes have led the pack. In recent years, online music has been retooled and more tightly controlled in an attempt to ensure that people get their fair share of the music profits pie.
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March 2023
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